Don't judge a book by its cover

How do you decide what book you're going to read next?  Do you read the published reviews?  Do you prefer the recommendations of fellow readers?  Maybe you're more visual and pick up the books with the best covers?

But what if you couldn't see the cover at all?  Would you try a book based on nothing more than a vague description?  A few years ago, I heard of a trend started by an Australian book store called "blind date with a book."  The books are wrapped in plain brown paper with only a few phrases describing them scrawled on the cover.  Elizabeth's Bookshop says the reader response has been overwhelmingly positive.  

Today, many other booksellers, blogs, and libraries also participate.

From the Ontarian Librarian (which is one of the best blog names I've ever heard)