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4 Tips for Marketing
Your Digital Library
This a brief article by Liz Lorbeer from The Wiley Network’s newsletter
for Librarians.
1) Your Marketing plan should reflect the Library’s
mission.
2) Make a list of skills that will make your users successful library consumers.
3) Cultivate users to be Library Champions.
4) Study the behaviors of users to measure success.
2) Make a list of skills that will make your users successful library consumers.
3) Cultivate users to be Library Champions.
4) Study the behaviors of users to measure success.
I know I’ll be taking some of these ideas to heart in the
coming months as we re-shape our own marketing plan for Library Services at
Ascension Wisconsin.
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