Showing posts with label Marketing Digital Library Services. Show all posts
Showing posts with label Marketing Digital Library Services. Show all posts

Tuesday, March 30, 2021

Connecting with Our Users During Covid-19: ThedaCare Library

Thanks to Diane Giebink-Skoglind for sharing her story of connecting library servies with ThedaCare staff during COVID.

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Basically as a result of Covid-19 and special demands resulting from the pandemic, the library has had a chance to reach out farther and further within the organization.  Examples include:
  • Working in Employee Health monitoring and transcribing employee call related to exposure, testing and next steps during the surge.
  • Reaching out and connecting with the Infection Prevention team has kept me busy with literature searches/articles.   Also, I now regularly contribute to new provider and nursing newsletters, update more influential staff on resource updates, (as a result, information gets spread more effectively and wider), monitor various scientific websites like Nature, New York Times, The Atlantic, Scientific American, STAT News, Advisory Board, Becker’s, etc., to supply articles of interest. Due to kind call-out from the CMO, the library is experiencing more recognition and demand. 
  •  In addition, I am presenting to on-boarding new physicians on library resources as part of that orientation team and augmenting pre-existing on-boarding of newly hired nurses.  Finally, I am providing nursing leadership with more resources and contributing to more committees and initiatives.



Monday, November 4, 2019

4 Tips for Marketing Your Digital Library


This Photo by Unknown Author is licensed under CC BY-SA-NC



4 Tips for Marketing Your Digital Library
This a brief article by Liz Lorbeer from The Wiley Network’s newsletter for Librarians.

      1) Your Marketing plan should reflect the Library’s mission.
2) Make a list of skills that will make your users successful library consumers.
3) Cultivate users to be Library Champions.
4) Study the behaviors of users to measure success.

I know I’ll be taking some of these ideas to heart in the coming months as we re-shape our own marketing plan for Library Services at Ascension Wisconsin.