How to Fight an Infodemic: The Four Pillars of Infodemic Management.
Eysenbach G J Med Internet Res. 2020 Jun 26. PMID 32589147
In this issue of the Journal of Medical Internet Research, the
World Health Organization (WHO) is presenting a framework for managing the
coronavirus disease (COVID-19) infodemic. Infodemiology is now acknowledged
by public health organizations and the WHO as an important emerging
scientific field and critical area of practice during a pandemic. From the
perspective of being the first "infodemiolgist" who originally coined the
term almost two decades ago, I am positing four pillars of infodemic
management:(1) information monitoring (infoveillance);(2) building eHealth Literacy and science literacy capacity;(3) encouraging knowledge refinement and quality improvement processes such as fact checking and peer-review;
(4) accurate and timely knowledge translation, minimizing distorting factors
such as political or commercial influences.In the current COVID-19 pandemic, the United Nations has advocated that facts and science should be promoted and that these constitute the antidote to the current infodemic. This is in stark contrast to the realities of infodemic mismanagement and misguided upstream filtering, where social media platforms such as Twitter have advertising policies that sideline science organizations and science publishers, treating peer-reviewed science as "inappropriate content."