Words Matter: The Words that actually persuade people on the pandemic

"If we don't get this right, people will die."

Compelling article about using the right words to get people to do what's needed to overcome this pandemic.  Things policymakers and communications people should all be aware of.  

We all know that early messaging about the pandemic was flawed.  Now there are studies showing what is more likely to work with various groups of people.  

 The words that actually persuade people on the pandemic

The words that actually persuade people on the pandemic Sara Fischer Overall, Americans consider a "pandemic" more "significant, serious, and scary" than "COVID-19" or "coronavirus,...