Wednesday, June 19, 2024

Why Search Algorithms Matter ...



This video is an oldie, but a goodie, and an excellent reminder that search engine results are optimized NOT for the good of all.    Think about this the next time you do a Google Search.  

Dr. Nobel was an invited speaker at the 2024 MLA Conference.

Back in 2009, when Safiya Noble, a visiting professor, conducted a Google search using keywords "black girls," "latina girls," and "asian girls," the first page of results were invariably linked to pornography.
In her book, Algorithms of Oppression: How Search Engines Reinforce Racism, Noble delves into the ways search engines misrepresent a variety of people, concepts, types of information and knowledge. Her aim: to get people thinking and talking about the prominent role technology plays in shaping our lives and our future.
This video explores her journey into researching this topic and what it means to us.

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